ROI vs Profit: Which Is Better? Numbers that matter. Or figures that flatter. Enter into any serious conversation about sports betting performance and two numbers will dominate the discussion… ROI (Return on Investment) and absolute profit. Both matter. Both tell a story. But they do not always tell the same story. And when they…
More Time = More Money. For You. The Case for Long-Term Thinking in Investing and Sports Betting I’m going to talk (breiefly) about the most overlooked edge in finance and betting. So it will pay you to spend a couple of minutes reading this article. Because here’s the thing… There is a temptation, whether…
The Most Costly Mistake in Betting The Gambler’s Fallacy: Why your brain is constantly trying to lie to you Every punter has felt it. You’re watching the roulette wheel spin for the eighth time, and red has come up every single time. Surely… Surely… Black is due. The universe owes you black. Logic demands…
Thommo, Shergar and the IRA How everyone’s favourite broadcaster became a key figure in the legendary 1980’s “horsenapping” I was looking at something on YouTube last night when my algorithm steered me towards this recent feature on Irish morning TV. It related to a new documentary that’s been made about the IRA’s 1983 kidnapping…
Taking data analysis up a notch Why when studying results, more depth leads to a better understanding of the numbers I’ve written before about the way in which we look at data… In this case, the results of the various betting services we either subscribe to, or are thinking of joining at some point.…
Martin Lewis shows you how to win The money-saving expert highylights the keys to successful cash generation As you know, I often draw comparison between the financial world and the betting world. Both at their heart have money (obviously!) but in order to generate, preserve, and grow, whatever nest egg you have, it frequently…
Do you see the big picture? Why taking in the whole view is so important to winning In pictures and photography there is something called “forced perspective”. Now you may not have heard this term before… So this is what it means… “an optical illusion technique that manipulates human perception to make objects appear…
Not all sports are the same. Here’s why… Certain sports are better/worse to bet on than others. Maybe. Sport, as we know, comes in all shape and sizes. Running forward, rowing backwards. Team events and individual pursuits. Competitions settled in 10 seconds… some unfinished after 5 days. And with the whole spectrum of sport…
The Square-Root betting strategy Could this be the best of both worlds when staking your bets You know I like a staking system… Some way of using your betting bank to increase the yield, but without massively raising the risk element. Now you can click here and read the series of articles I wrote…
Dave Nevison – Box Office! Watch this interview with the always entertaining pro backer, tipster and TV pundit I’ve known and worked with Dave Nevison, on and off, for more than 25 years. This dates back to my days at The Winning Line when he was one of our leading horseracing experts (along with…